The number-one branded honey company will share how it is using premium natural ingredients to drive growth in the consumer packaged goods industry

MCKINNEY, TEXAS – July 14, 2025 – Nature Nate’s Honey Co., the number-one branded honey company in the U.S., will join the panel session “How Brands Use Innovative Ingredients to Drive Growth,” hosted by The Well Network on July 15 during the Institute of Food Technologists 2025 Annual Event & Expo. The panel will bring together industry leaders to explore how companies can leverage ingredients to create and launch new products that will generate demand in the competitive consumer packaged goods (CPG) industry.

“Nate’s built our reputation as the leader in honey by introducing innovation to a nearly forgotten category. Our approach to innovation continues to be thoughtful and strategic, and we are intentional about listening to consumer needs and launching new products that will better consumers’ everyday lives,” said Michael Carle, CEO of Sweet Harvest Foods, the parent company of Nate’s. “As we increase our portfolio, our consumers can trust that we are using premium natural ingredients in innovative ways, and our buyers can rely on us for new products that will grow their honey category and more.”

The panel, moderated by Will Iyawe-Parsons, Co-Founder of The Well Network, will provide insights from industry experts including:

• Natalie Roesler, Senior Director of Innovation, Nate’s
• Andrea Schwenk, Chief Marketing Officer, Egglife
• Brian Chau, Food Science Consultant, Chau Time
• Justin Schaub, Senior Director of Culinary, Foxtrot
• Tracey Warner Halama, Chief Executive Officer, Supergut

“In today’s competitive landscape, CPG companies must innovate not just to stay relevant but to lead,” said Roesler. “Forward-thinking brands are leveraging ingredients to unlock new consumer experiences and fuel product innovation. This panel will review how companies can turn bold ideas into real growth, including the practices and lessons learned that will foster success.”

Nate’s was first to market the attributes of 100% pure, raw & unfiltered honey with its iconic, bright orange label. Its portfolio has expanded to include organic honey, hot honey and manuka honey. Its most recent innovations include honey minis and hot honey minis, and it’s set to launch new products in the second half of 2025 and in 2026.

The session is available to The Well Network members and open to other industry professionals and media. It will begin at 5 p.m. CT on Tuesday, July 15, 2025, with a networking event, and the panel will be hosted from 6 to 7 p.m. CT. To attend, please visit the event details website.

About Nature Nate’s Honey Co.

Since 1972, Nature Nate’s Honey Co. has been dedicated to offering honey as nature intended – 100% Pure, Raw & Unfiltered. Arriving in its most natural form, this honey is closest to its original provision from the hive. Nate’s adheres to strict quality-control standards, sourcing honey from trusted beekeepers and minimally processing it to ensure the honey retains all its natural benefits. Nate’s promises an undivided commitment to providing the highest-quality product to you and your family’s dining table – a farmer’s market quality honey, available year-round. For more information, visit www.naturenates.com.

About The Well Network

The Well Network is not just a membership-based organization; it is a dedicated community committed to empowering both the Consumer Packaged Goods (CPG) and wellness sectors. Its fundamental mission revolves around actively engaging with CPG and wellness companies to optimize and elevate the growth stages of their brand lifecycle. Through our extensive network of members, we facilitate valuable connections with essential resources vital for their continued business progression and success. For more information, visit https://www.followthewell.com.

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